To generate awareness of public interest law as a career path and highlight the competitive program at Lewis & Clark Law School.
To inspire and inform on the broad options for a public interest career. To complement the content, the campaign focused on social impressions including a hashtag campaign quoting public interest lawyers and students on their passion for their career. With targeted posts on popular environmental legislation and animal rights public interest the campaign was able to interact with passionate and potential future public interest lawyers.
“The folks at Law Street Media are professional, thorough, responsive and timely. In a world where ads are constantly flashed at you, people are searching for substance and I feel there is a much greater value in sponsored content than traditional advertising.” Shannon L. Davis, Assistant Dean for Communications & Admissions at Lewis & Clark Law School
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“Law Street Media created quality content for us, and did so quickly and seamlessly.” Shannon L. Davis, Assistant Dean for Communications & Admissions at Lewis & Clark Law School