Boston University School of Law
To grow awareness for Boston University School of Law’s two summer courses, Contract Drafting and Negotiation, and direct potential students to the school’s website.
The campaign included informational content, highlighting the significance of the courses for law students and supported it with shareable content to appeal to a broader range of students. The content was targeted through social media and partnership programs at law school students, specifically in the Northeast region.
“Law Street Media was the top source to drive traffic to our page.” Ann Comer-Woods, Assistant Dean for Communications & Marketing at Boston University School of Law
16% RETURNING VISITORS
2:56 AVERAGE READ
“The campaigns posted on social media were well done, especially in terms of targeting the right audience.” Ann Comer-Woods, Assistant Dean for Communications & Marketing at Boston University School of Law