Boston University School of Law

Goal

To grow awareness for Boston University School of Law’s two summer courses, Contract Drafting and Negotiation, and direct potential students to the school’s website.

Game Plan

The campaign included informational content, highlighting the significance of the courses for law students and supported it with shareable content to appeal to a broader range of students. The content was targeted through social media and partnership programs at law school students, specifically in the Northeast region.

Success

“Law Street Media was the top source to drive traffic to our page.” Ann Comer-Woods, Assistant Dean for Communications & Marketing at Boston University School of Law

4.2% CTR

(Quality Leads)

16% RETURNING VISITORS

(Engaged Leads)

2:56 AVERAGE READ

(Engaged Readers)

“The campaigns posted on social media were well done, especially in terms of targeting the right audience.” Ann Comer-Woods, Assistant Dean for Communications & Marketing at Boston University School of Law

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Contact Us

IF YOU ARE INTERESTED IN FINDING OUT MORE ABOUT ADVERTISING WITH LAW STREET, PLEASE CONTACT US.

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